The Growing Popularity of Matte Paint Finishes in 2025 Cars

Introduction: A New Era in Car Aesthetics

In the ever-evolving automotive world, 2025 marks a noticeable shift in vehicle styling across Australia — and it's not just about EVs or AI-powered dashboards. One of the most visual and talked-about trends this year is the rising popularity of matte paint finishes.

Matte is no longer reserved for high-end sports cars or aftermarket custom wraps. From hatchbacks to SUVs, more manufacturers are now offering matte as a factory finish. But what’s driving this change in car styling? Is matte just a short-lived fad or a new standard in premium car appearance?

In this comprehensive guide, we explore:

• Why matte paint is trending in 2025

• The types of matte finishes available

• Pros and cons of matte vs gloss

• Which manufacturers and models are leading the trend

• Matte paint care and maintenance in Australian conditions

• Is it worth paying more for matte in Australia?

Let’s dive into the satin-smooth world of matte.

1. What Is Matte Paint and Why Does It Look Different?

Unlike traditional gloss or metallic finishes, matte paint diffuses light rather than reflecting it. The result? A velvety, understated appearance that feels both modern and premium.

There are a few varieties of matte finishes used in 2025 cars:

• True Matte – Completely flat, almost no reflection

• Satin Matte – Soft sheen, subtle reflection

• Frozen or Pearl Matte – Matte with a light metallic effect

Matte finishes create a “stealthy” and futuristic look, often associated with high-performance or luxury vehicles. Think of the Lamborghini Aventador SVJ or the Mercedes-AMG GTR Pro — once exclusive, now the look is spreading to everyday cars.

2. Why Matte Is Trending in Australia in 2025

✅ 1. Style and Individuality

Today’s car buyers are increasingly drawn to cars that make a statement. Matte finishes stand out in a sea of gloss white, black, or silver cars. Whether it’s a matte grey Hyundai Ioniq 5 or a satin blue Kia EV6 GT, matte delivers a distinctive, futuristic edge.

✅ 2. Manufacturer Accessibility

Where matte used to be aftermarket or only on six-figure sports cars, brands like:

• Hyundai (Ioniq 5 N, Kona Electric)

• Kia (EV6 GT, Stinger)

• Mazda (CX-60 in Rhodium White Satin)

• Ford (Mustang Dark Horse Matte Clear Coat)

• BMW (Frozen Grey and Blue lines)
  are offering matte as part of their factory options.

It’s no longer out of reach for mainstream buyers.

✅ 3. EV Aesthetics

Electric vehicles are often designed to feel futuristic, and matte paint pairs well with sleek, smooth bodywork. EVs in 2025 lean towards minimalist, tech-forward visuals — matte finishes enhance this theme.

✅ 4. Social Media and Influencer Trends

Instagram, YouTube, and TikTok are flooded with walkarounds of matte-painted cars. Automotive influencers showcase wrap changes, custom jobs, or factory matte options — feeding aspirational desire among younger buyers.

3. Matte vs Gloss: The Ultimate Style Battle

Matte is bolder, but higher maintenance — something to weigh up in Aussie driving conditions.

4. Cars in Australia Offering Matte Options in 2025

Let’s look at factory-backed matte options in 2025 models available in Australia:

🔹 Hyundai Ioniq 5 N

• Paint Option: Matte Performance Blue or Gravity Gold

• Style Impact: Makes this performance EV look track-ready and futuristic.

🔹 Kia EV6 GT

• Paint Option: Matte Moonscape Grey

• Why it Works: With bold body lines and aero features, the matte enhances its aggressive stance.

🔹 Mazda CX-60

• Paint Option: Rhodium White Satin (satin-style matte)

• Appeal: A classy look, matte but elegant — perfect for buyers who want luxury without flash.

🔹 BMW i4 & M Series

• Paint Option: Frozen Portimao Blue, Frozen Black

• Luxury Factor: BMW’s Frozen range adds depth without the usual gloss — tailored for high-end buyers.

🔹 Ford Mustang Dark Horse

• Paint Option: Blue Ember with Matte Clear Coat

• Muscle Factor: Matte here feels raw and muscular — a bold visual extension of the V8 under the hood.

5. Is Matte Paint Worth It in the Australian Climate?

Australia’s hot sun, beachside cities, and dusty outback raise an important question — can matte finishes survive Aussie conditions?

☀️ UV Exposure and Fading

Matte paint is susceptible to UV degradation if not properly protected. Unlike gloss finishes, you can’t simply polish out sunspots.

Tip: Park in shade or use a car cover. UV-protective matte sealants are available.

🌧️ Water Marks and Rain

Matte can develop hard-to-remove water spots, especially in areas with hard water like Western Sydney or Adelaide.

Tip: Use deionised rinse water or matte-specific detailing sprays.

🪨 Scratches and Paint Repairs

Matte paints cannot be polished like regular paint. Scratches require re-coating or full panel repainting — expensive and complex.

Tip: Consider Paint Protection Film (PPF) on key areas like bumpers, mirrors, and doors.

6. Caring for Matte Paint – Do’s and Don’ts

Do:

• Use matte-safe shampoos and cloths

• Apply matte wax or sealant (not gloss wax!)

• Use microfibre towels, avoid circular rubbing

Don’t:

• Take it through automatic car washes with brushes

• Use polish, compound, or wax with fillers

• Scrub bugs or bird droppings harshly — they may etch the surface

Maintenance is key. Many Aussie car detailers now offer matte-specific packages, including ceramic coatings made for flat finishes.

7. Costs and Resale Considerations

💰 How Much Extra Does Matte Cost?

Factory matte paint often adds $1,500 to $3,000 to the purchase price. Some brands charge more if bundled with premium trim levels.

Example:

• Hyundai Ioniq 5 N Matte Option: $1,200 (with selected colours)

• BMW Frozen Paint Finish: $2,900+

💸 Resale Value

Matte paint can be a double-edged sword in resale:

• If maintained well: unique and desirable

• If scratched/faded: drops resale value significantly

Used car buyers are cautious due to perceived maintenance costs, so matte cars may appeal to niche audiences only.

8. Matte Wraps vs Factory Paint – What’s the Difference?

Many Aussie car owners opt for vinyl wraps instead of factory matte paint. Why?

Advantages of Matte Wraps:

• Cheaper (~$3,000 full wrap vs factory matte option)

• Temporary – can be removed

• Protects original paint underneath

• Wider colour selection

Disadvantages:

• May peel or fade faster in hot Aussie sun

• Not as “deep” or premium in appearance as factory paint

• Can be damaged by jet washes or poor maintenance

Best of Both Worlds? Some wrap brands now offer PPF-matte hybrid wraps, combining protection and flat look.

9. Future Outlook: Will Matte Stay Trendy Beyond 2025?

The matte trend in 2025 appears more than a passing phase. As EV adoption increases and car buyers demand individuality, matte finishes offer a unique, premium aesthetic — especially when integrated into:

• Futuristic body designs

• Luxury electric SUVs and sedans

• Customisation options for younger buyers

Expect matte options to grow not just in EVs, but also hybrids and even utes as lifestyle-focused styling takes hold.

10. Buying Tips for Matte-Finished Cars in Australia

If you’re considering a matte-painted car in 2025, here are essential tips:

✅ Check for PPF Packages: Especially in Aussie states with harsh conditions (QLD, WA)

✅ Ask Dealers About Matte Paint Warranty: Some only cover fading, not scratches or poor upkeep

✅ Budget for Maintenance: Include matte-safe shampoos, sealants, and detailing sessions in your annual car care spend

✅ Compare Factory vs Wraps: For budget-conscious drivers, wrapping could offer flexibility

✅ Review Paint in Natural Light: Matte colours look vastly different in daylight vs showroom lighting

Conclusion: Matte – The Future of Cool?

Matte paint finishes are no longer just for elite sports cars. In 2025, they are accessible, trendy, and reflective of an evolving automotive landscape where style matters just as much as performance or tech. Australians are embracing this unique look, whether through factory options or aftermarket wraps.

But it’s not just about aesthetics — matte paint requires commitment. If you’re willing to maintain it well, the payoff is a head-turning ride that looks like no other on the road.

So, is matte for you? If you crave individuality, futuristic styling, and don’t mind a little extra TLC — then yes, matte might just be your perfect finish.