When Ferrari first announced the Purosangue, enthusiasts worldwide raised an eyebrow. Ferrari? An SUV? For decades, the Prancing Horse resisted market trends that pushed brands like Porsche, Lamborghini, Aston Martin, and even Rolls-Royce into the luxury SUV space. But as the industry evolved and demand for ultra-luxury SUVs skyrocketed, Ferrari finally unveiled its own answer. The 2025 Ferrari Purosangue isn’t just another entry into the SUV segment—it’s a statement. It blends Ferrari’s signature supercar engineering with the comfort and practicality of an SUV, a feat that seemed impossible just a few years ago.
In this in-depth review, we’ll explore every facet of the Purosangue—from design, engine performance, interior details, and driving technology, to its unique positioning in the Australian market.
Ferrari’s Reluctant Journey into the SUV World
For years, Ferrari executives and loyalists dismissed the idea of an SUV. The brand identity was deeply rooted in two-door sports cars, grand tourers, and track-focused machines. Competitors like Porsche proved the SUV formula could work with the Cayenne, while Lamborghini’s Urus redefined performance SUVs altogether.
Ferrari waited, biding its time, ensuring that when it did enter this market, it would deliver something unmistakably Ferrari. The Purosangue is the culmination of that philosophy. Unlike rivals who simply raised their sports car DNA onto an SUV frame, Ferrari engineered the Purosangue from scratch, making sure it felt less like a compromise and more like a natural extension of its supercar heritage.
Exterior Design – Athletic, Aggressive, and Undeniably Ferrari
One look at the Purosangue and there’s no mistaking its lineage. It doesn’t try to mimic traditional SUV styling; instead, it embraces Ferrari’s flowing, aerodynamic philosophy.
The front fascia features sharp LED matrix headlights that sit high on the bodywork, connected by sleek sculpted lines. The iconic Ferrari grille is wide yet subtle, flanked by large air intakes that feed the V12 engine.
From the side, the proportions are elegant yet muscular. A long bonnet and short overhangs emphasize its performance DNA, while flared arches house 22-inch wheels up front and 23-inch wheels at the rear. Unlike many SUVs, the roofline slopes gracefully, delivering coupe-like dynamism without sacrificing rear headroom.
The rear end is pure Ferrari drama: quad exhaust pipes, an aggressive diffuser, and slim LED taillights reminiscent of the Roma coupe. The Purosangue looks like a Ferrari first and an SUV second.
Powertrain and Performance – A Naturally Aspirated V12
Ferrari shocked the automotive world by fitting the Purosangue with a naturally aspirated 6.5-litre V12 engine. In an era dominated by turbocharging and electrification, this decision speaks volumes about Ferrari’s commitment to emotion and heritage.
The V12 produces around 533 kW (715 horsepower) and 716 Nm of torque. Power is sent through an eight-speed dual-clutch transmission and distributed via a sophisticated all-wheel-drive system. Ferrari claims a blistering 0-100 km/h time of 3.3 seconds, with a top speed exceeding 310 km/h—numbers that rival some of its own supercars.
The AWD system is unique, borrowing technology from the GTC4Lusso. At lower gears, torque can be sent to the front wheels for maximum traction, but at higher speeds, it reverts to rear-drive bias, preserving that classic Ferrari driving feel.
Driving Dynamics – Supercar Soul in an SUV Package
What truly sets the Purosangue apart is how it drives. Ferrari’s engineers developed an active suspension system that uses 48-volt electronic actuators, capable of countering body roll in corners without needing conventional anti-roll bars. This allows the Purosangue to corner with the precision of a sports car while maintaining ride comfort over uneven roads.
The steering is sharp and direct, offering feedback rarely found in SUVs. Braking is handled by massive carbon-ceramic discs, ensuring fade-free performance even after repeated high-speed stops.
In Australia, where wide open highways meet winding coastal roads, the Purosangue feels at home. It’s equally comfortable cruising through Melbourne traffic as it is devouring the Great Ocean Road with relentless pace.
Interior – A Blend of Luxury and Racing DNA
Step inside the Purosangue, and the Ferrari DNA is unmistakable. The cockpit design borrows heavily from Ferrari’s sports cars, but with added comfort and practicality.
The driver is greeted by a digital instrument cluster and steering wheel featuring Ferrari’s signature manettino dial, allowing easy switching between drive modes. Unlike other Ferraris, the Purosangue doesn’t focus solely on the driver—the passenger gets their own 10.2-inch display that mirrors performance data, infotainment, and navigation.
Seating is a four-seat configuration only—there’s no five-seat option. Ferrari insists this creates a balance between luxury and performance, with each passenger getting individual bucket seats trimmed in premium leather, Alcantara, and carbon fibre.
Despite its coupe-like roofline, rear passengers enjoy generous headroom and legroom. The boot space is practical for an SUV of this class, making it usable for long weekend getaways or even daily family life—something unthinkable in most Ferraris.
Technology and Features
The Purosangue blends Ferrari’s track-bred technology with modern SUV convenience.
Infotainment: The system integrates Apple CarPlay and Android Auto seamlessly, though Ferrari avoids large central touchscreens, preferring a driver-focused digital layout.
Safety: Advanced driver-assistance features include adaptive cruise control, lane-keeping assist, blind-spot monitoring, and a 360-degree camera. These features ensure that, while it’s a Ferrari, it meets modern SUV safety expectations.
Audio: A premium Burmester sound system elevates the cabin experience, though purists will argue the V12 soundtrack is all you’ll ever need.
The Purosangue in Australia – A Niche but Important Market
Australia’s appetite for luxury SUVs has grown significantly. Models like the Lamborghini Urus, Aston Martin DBX707, Bentley Bentayga, and Porsche Cayenne Turbo GT are already popular among high-net-worth buyers. The Ferrari Purosangue enters this space with an edge—it carries the Ferrari badge, one of the most powerful symbols in automotive culture.
Australian buyers can expect limited allocations, with demand far exceeding supply. Pricing starts well above AUD 700,000 before options, positioning it as one of the most expensive SUVs in the market. Customisation is virtually limitless, allowing owners to tailor everything from paint and leather to bespoke interior trims.
Comparing the Purosangue with Rivals
Against the Lamborghini Urus, the Purosangue feels more refined and traditional, thanks to its naturally aspirated V12. The Aston Martin DBX focuses on British grand-touring luxury, while the Porsche Cayenne Turbo GT prioritises everyday usability with track capability.
The Ferrari sits in its own niche—an uncompromising performance SUV with the soul of a supercar, designed for those who value exclusivity and Ferrari’s unique character.
Ferrari 2025 Models – Where the Purosangue Fits In
The Purosangue is part of Ferrari’s broader 2025 lineup, which includes the SF90 Stradale, 296 GTB, Roma, and Daytona SP3. Each model caters to different buyer profiles, but the Purosangue expands Ferrari’s reach, attracting customers who might have never considered a two-door sports car but want Ferrari performance with SUV usability.
Ownership Experience – Beyond the Car
Owning a Ferrari is never just about the car. It’s about joining an elite community, with access to exclusive events, track days, and bespoke services. For Purosangue owners in Australia, this experience is elevated by Ferrari’s personalised aftersales programs, including tailored servicing, extended warranties, and Ferrari Classiche certification for long-term collectability.
Insurance and finance options are naturally steep, reflecting the car’s value and performance. Maintenance is intensive, with specialist servicing required to keep the V12 in peak condition. But for Ferrari customers, these costs are part of the prestige.
Why the Purosangue Matters
The 2025 Ferrari Purosangue is more than just a luxury SUV—it’s a milestone for the brand. It represents Ferrari’s ability to adapt to market demands without compromising its DNA. By offering supercar performance in an SUV body, Ferrari has created something unique, redefining what a luxury performance SUV can be.
For Australian buyers, the Purosangue is a dream machine that combines Ferrari’s legendary performance with practicality suited for everyday use. It’s exclusive, exhilarating, and unapologetically Ferrari.
Final Thoughts
Ferrari’s first SUV could have easily been a misstep. Instead, the Purosangue stands as proof that Ferrari can embrace new directions while staying true to its roots. It’s not just another luxury SUV—it’s a Ferrari you can drive every day, without losing the thrill of a supercar.
The Purosangue won’t be for everyone—its price, exclusivity, and uncompromising nature mean it’s reserved for a select few. But for those lucky enough to secure one, it offers an unmatched combination of performance, luxury, and prestige.
The 2025 Ferrari Purosangue isn’t simply Ferrari’s first SUV—it’s one of the most exciting and innovative vehicles of its generation.
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